HA NGUYEN
call me Hant
Awards
Top 30 of Marketing Challengers competition, season 12 in April 2024. With other 2 teammates, we competed with other 300 teams to complete the research phase and deployment plan for MET.EV - a electric vehicles start-up in Vietnam.
Integrated Marketing Communication Strategies
IMC plan
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We completed the research and deployment plan in 72 hours for MET.EV, an electric vehicle start-up in Vietnam.
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MET aims to advance Vietnam's shift to sustainable transport and empower Vietnam youth to create a significant impact on their future. We seek to build a comprehensive ecosystem integrating products, services, community engagement, and a lifestyle emphasizing environmental and social impact.
Experiences
As a Brand Strategist at Velogo Travel - a start-up in Vietnam, I:
- Developed and implemented the overall brand positioning and long-term strategy to differentiate the company from competitors
- Analyzed customer insights, travel trends, and competitor activities to identify opportunities and adjust brand strategies
- Created compelling stories/ posts around travel experiences, ensuring consistent brand voice across social media (Facebook and Instagram), brochures, and ads
