Projects

I get a holistic view on IMC by doing research on the brand, its current online and offline communication tactics, creating a briefing for improving the IMC objectives of the brand and creating real content and stories

A​fter finalizing two communication strategies, I need to design both internal and external campaigns as part of the change strategy.

During the Digital Magazine production module, I also needed to design four A4-page newsletter to advertise our magazine. 

Working as a Communication advisor, I had the chance to give Interrail advice to solve their communication problem: attracting more Dutch seniors to travel by train around Europe.

This course is about content marketing. A recent technique based on digital developments in our daily lives and widely used in social media, websites and other 'owned', 'paid' and 'earned' media.

During 6 weeks, I did research about Brand awareness and Brand image of Heineken between Dutch and international students. SPSS analysis was well applied.

In this module, I learnt how to develop a customer journey and implement it as a part of the external communication strategy of a real organization/company. 

As a communication consultant for timeframe company that is undergoing a change process, I developed Communication strategies both internal and external stakeholders.

​The first time making the digital magazine is such an amazing experience!

As a junior communication professional, I gained knowledge about different types of organizations in an international context. Moreover, a portfolio was made by analyzing the organization of Nissan based on its essentials. 

While studying and learning the principles of digital marketing, I had good experience of discovering a few 'secrets' of the internet. 

During my first year, I had the chance to make a research proposal to help Philips Sonicare solve their communication problem. It is the first step of my approach to methods of doing research.