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HA NGUYEN
call me Hant
Highlighted projects
There are some highlighted projects that show my hard work was really paid off - whether it is a research project or a creative work - I put my 100% effort and aimed for the best result!
Professional Research project - Bachelor thesis
- Grade: 9/10
- This paper presents a study on the impact of CSR activities of the Vietnamese vegan cosmetic brand Cocoon on sustainable consumption behavior of Vietnamese Millennials (28-35 years old). First, the report provides readers with a comprehensive overview of the sustainable consumption of the target audiences and a thorough literature review as well as hypotheses development to support the understanding. Next, the desk research method focuses on collecting the secondary data. Then the field research is conducted with the use of quantitative survey, based on the extended Theory of Planned Behavior (TPB), to test the hypothesis on the relationship between Cocoon's CSR initiatives, attitudes, subjective norms, perceived behavioral control and sustainable consumption intention. A gap analysis is carried out last to identify the process’s strengths and weaknesses.
Topic: Cocoon's CSR initiatives and their impacts on sustainable consumption behavior among Vietnamese Millennials (aged 28-35).
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