Research in Communication 2

My portfolio: Official Research in Communication 2 Portfolio - Ha Nguyen.pdf

Grade: 9/10

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Working with the case study from Heineken, I learnt the basic principles of quantitative research, specifically survey research, and how it is applied to a communication's problem. The SPSS program was applied to analyze and interpret results of the survey, in which descriptive and inferential statistical techniques were used. In the end, I needed to draw measured conclusions based on correct interpretations of statistical outputs.  

 

Topics covered: 

1. Population & Sample  

2. Validity and reliability   

3. Operationalisation   

4. Questionnaire design  

5. Data collection 

6. Data processing 

7. Data analysis using statistics 

8. Infographics.