IDEXX by the number
Customers in
175
countries
partner with IDEXX.
Approximately
11,000
employees
work together to deliver on our purpose.
More than
2.5
billion people
worldwide rely on IDEXX testing to ensure the safety of their drinking water.
Over
80
reference labs
support more than 50,000 veterinary practices worldwide.
Description of your department, roles and activities within my department and my role within the department
Brand Attributes
These attributes help give us a common language to describe and define our brand.
Departments at IDEXX
.png){kind=small}
Information Technology
​
Human Resources
​
Customer and Technical Support
​
Products, Services, and Marketing
Financial Services
​
Corporate Internal Services
​
Global Operations
​
Legal Services
My department
The overview of the department
.png)
.png)
+ + + + +
Introduction about the team I work closely with: EMEA and USA base
The department is International/ Global Marketing. Commercial Marketing for EMEA (Europe, Middle East and Africa) region:
​
-
Commercial planning and marketing campaign planning and implementation for key markets​
-
Product Launch coordination and planning
-
Development of Sales tools
-
Customer Communication planning and implementation including new media​
-
Services to Customers: e.g. E-learning​
-
Sales information systems e.g. SFDC, Portal, NPS ​
-
Webinar and Social media Coordination​
-
Data Warehouse development​
-
Internal Marketing Communication
-
Event Management​
-
Promotional inventory and material management
-
Translation management​
-
Commercial and Marketing strategies
-
Cooperation with distributors
There are 5 People in EMEA: 2 Marketing Specialists, 2 Marketing Associates, 1 Department Manager. The EMEA group is part of the Global Commercial Marketing group which also has a department based in North America with 4 people.
The responsibility
My role (in general)
​
-
I’m involved in various projects around our digital channels with focus on the website, digital marketing campaigns, creating sales material and social media.
-
I’ve created website content in alignment with our communication strategies, or help with product launches, campaigns and international events.
-
I’ll also be managing online and on-site events such as webinars and tradeshows and supporting the team with the communication around these.
-
In addition, I’m responsible for my own projects, for instance, the optimization of the marketing operations concerning virtual/onsite events (developing a master template for event planning).
Random moments at IDEXX
Enjoy watching some moments I have at office!
