Brand management
Objective: generally build a strong brand CCV.
Various project to build a strong brand CCV
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Branded merchandising inventory and forecast to make sure we have enough for 2023. Review and proposal of exchanging current merchandise list to sustainable alternatives.
Entrepreneurial behavior: I made the inventory to make sure CCV has enough merchandising items for internal and external use. It is necessary for a brand/ company to be aware of the number of branded items in stock. It is the task of checking the storage and reporting. Another inventory will be made by the end of January 2024. In addition, there is a proposal of more merchandising items which are sustainable which I made based on the list of inspiration from our supplier.
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Part of team to develop concept and name for:
o Product launch (A960 terminal)
o CCVs yearly marketing webinar.
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Collaborating with the Branding fellow intern, we brainstorm some ideas in the Word of mouth (WOM) campaign. The objective is to attract more SME customers via existing customers (mostly SME too). We did research, discussed the possibility and feasibility, and identified the scope.
Entrepreneurial behavior: This is still under progress but I think it should be in this report to match with my entrepreneurial behavior. It is about generating sales and the ideas, therefore, should be as feasible as possible. We had a list of ideas but considering CCV's ability to pick one idea up which fits our context.
The complexity
I like the complexity of these tasks. I have never done them before and was curious to get them done. The most complex one is the product naming. At first, I thought it was easy to come up with a name that fits the characteristics of the terminal. But I was wrong, the naming is always a controversial topic since they need to be checked if there are also the same name in the market, and the trademark.
The autonomy
The relevance for
the company
Branded merchandising is totally owned by me. I just supported the naming and webinar to get more experience. For the WOM campaign, I collaborated with one intern under the supervision of Anna but we both contributed to have ideas, which would be approved by the Marketing and Proposition team.
They are related to making our brand consistent. The merchandising and naming projects aim to embed the CCV brand in its products. The WOM campaign aims to attract more SME customers.
Whether I enjoyed working on the task or experienced stress
I love the creative aspects and all of these tasks require them. No stress, no worries when performing them all.